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What do we really need?

We won't tell you what to do or not to do. Statistically speaking, you'd just reflexively do the opposite. We're simply telling you how things are – and you'll adjust automatically.

  • Does the package you ordered have to be here today?
  • Do I order five sizes and keep the one that fits (even though I know that the other returns will be thrown away), or do I just go to the store when I'm already in town anyway?
  • Does it really have to be a 12-hour flight every year for the holidays, or would a nice place nearby suffice?

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